A video of the showcase, which saw models dancing around on stage in the singer's provocative Savage x Fenty lingerie, was shared on Amazon Prime last week. But while the risque designs and stunning models certainly earned attention, the online broadcast has sparked fury thanks to the popstar's choice of music.
Fans were left outraged after discovering Rihanna, 32, chose to use the song Doom, by London producer Coucou Chloe, which features a narration of a sacred Hadith.
In Islam, Hadiths are sacred texts that are believed to have been spoken and actions conducted by the Prophet Muhammad during his lifetime.
Muslims usually use Hadiths alongside the Quran, which is the word of God for guidance in their lives.
The Hadith featured in Doom speaks about the day of judgement and the return of Jesus.
Models at the Savage x Fenty show danced along to the controversial song sped up, making the Hadith difficult to decipher, while wearing Rihanna's latest lingerie designs.
Celebrity appearances in the show included Miguel, Lizzo, Bella Hadid, Demi Moore and Cara Delevigne.
Thousands of Rihanna fans from varying religious backgrounds took to Twitter to urge her to remove the song from Amazon Prime recording and to apologise for offending Muslims.
One person wrote: 'As a Muslim I'm deeply offended this is beyond words... it's shameful and pathetic. And all the non-Muslims defending the situation please learn to respect ALL RELIGIONS and perhaps find yourself some guts to speak on what's wrong. @Rihanna'
Venting frustration, another said: 'If you guys don't know much about Islam (that is completely fine) A Hadith is the words/advice that our Prophet Mohammad (SAV) spoke and gave to people to educate them. It is very disrespectful to use it in a video of people dancing and even more in a lingerie show.
A third added: 'Um? What? So because it's Rihanna we're gonna ignore how she's done it repeatedly? So because it's Rihanna, we're going to ignore that she CLEARLY knew how disrespectful this was?
'This woman dated a Muslim for years, you're telling me she's not aware? Please, shut up.
'As a Muslim, no words can describe how disappointed I am with Rihanna for letting her models dance to Hadith. Hadith are the sacred words of our prophet, you can't just use it for your lingerie show. Disgusting and extremely disrespectful,' another wrote.
Rihanna and her company have not responded to the backlash yet.
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